WTF ?! RT @LLLLITL: Nutella s'attaque à sa meilleure ambassadrice du monde (et fait marche arrière) http://t.co/PeTnSyuaoX #Fail #Digital
May 22, 2013
Publicité
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Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
Most brand marketers can only dream of having a superfan who organizes a global holiday dedicated to their product. And then there's Nutella. The chocolate-hazelnut spread's parent company, Italy-based Ferrero, SpA, has sent a cease-and-desist letter to World Nutella Day founder and organizer Sara Rosso.