RT @EasyAlexis: 70% des consommateurs croient aux recommandations des marques quand elles sont portées par leurs amis http://t.co/E47tqV7P3d
March 21, 2013
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Report: 70% of Consumers Trust Brand Recommendations From Friends
Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands.