How Oreo Got That Twitter Ad Up So Fast http://t.co/vEaPNCM5
February 04, 2013
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How Oreo Got That Twitter Ad Up So Fast
At 8:48 PM Sunday night, OREO tweeted this ad with the caption, "Power out? No problem." Since then, it's been retweeted more than 12,000 times - meaning that the most powerful bit of marketing during the advertising industry's most expensive day may have been free. Twitter has been collectively wondering who deserves a raise.
http://www.buzzfeed.com/rachelysanders/how-oreo-got-that-twitter-ad-up-so-fast

