Facebook ads "on a par" with TV campaigns, say FNCG brands http://t.co/OLOusyXxjL
June 03, 2013
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Facebook ads 'on a par' with TV campaigns, say fmcg brands
Facebook is now "on a par with TV" when it comes to effective advertising, but the return on investment is far better, claim fmcg brands that have used the social networking site. Nestlé said it could directly attribute 11% of Kit Kat sales to its Facebook ads following a recent cross-media channel campaign.