Twitter lance son programme TV ad targeting http://t.co/XFpq8nYDbb
May 23, 2013
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Introducing TV ad targeting on Twitter
TV ad targeting lets brands extend and enhance their TV commercials with Promoted Tweets. By understanding not only where TV ads run, but which users tweeted about the programs where specific TV commercials have aired, Twitter gives brands the opportunity to continue the conversations they start, with an engaged audience on Twitter.